One of the biggest misconceptions regarding web development is that after your website launches, there is no more need for ongoing work.
But your website runs on software, and software is continuously being updated, to improve user experience, to deploy security fixes, and to introduce new features. In other words, website maintenance is something you have to budget either time or money for.
Your car needs regular oil changes, tire rotations and tune-ups. Your house requires regular maintenance on the heating and cooling system, plumbing, repainting and lawn care.
One of the main reasons business websites end up neglected after they launch is there is no one in the organization that has time to deal with the website.
Business owners may be overwhelmed by the number of things they have to do each day. There may not a marketing team or digital division in the organization to deal with maintaining the website.
One of the things I suggest to businesses in this situation is a basic monthly maintenance package. This allows you to keep your online business running smoothly, while giving you peace of mind each day.