Strategic & Planning
Know the Right Steps to Take
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Your business is your blueprint – without a strategy, you risk constructing something that isn’t cohesive or effective. Invest in the success of your venture by developing a smart plan for growth & expansion!
What Strategies Does A Business Need To Be Successful?
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What Strategies Does A Business Need To Be Successful?
A comprehensive business plan can be a game changer for any budding or already established venture. It's essential to detail the specifics of your business and target demographic, showcase its unique selling point as well as the potential for expansion, and devise an achievable route from startup to long-term success.
Elevate your credibility and make a positive impression while leading essential business decisions. Establish an enduring strategy to create harmony between your identity and the desires, feelings, and competitive circumstances of customers.
To ensure the smooth and cost-effective execution of your custom web and mobile solutions, a comprehensive pre-production plan is essential. It outlines the scope, features, structure, user experience flowchart and viable development budget & timeline for each project to guarantee its successful completion. This way you can move from concept through production with ease.
To gain maximum success in your online business, you need a marketing strategy that will help you go to market, target the right customers and monetize your efforts. With the right plan in place, explore all available opportunities for greater traction with potential customers and profitability with revenue streams.
Crafting a content strategy is an essential part of creating and delivering effective material for any business. It outlines your plan, process, and design choices you will use in writing, producing, publishing, and distributing all types of content that are needed to meet your sales goals as well as other marketing objectives. Simply put - having an impactful content strategy will make sure you’re getting maximum ROI from every piece of content created!
Business Strategy
For every single project, whether it’s a straightforward WordPress website or an intricate social media campaign, our first priority is to understand your requirements in the context of your broader business plan.
If required, we will assist you with constructing or improving a comprehensive and professional business strategy that explicitly communicates what your company does and offers, as well as showcases its special worth in the marketplace that you serve.
A well-rounded business strategy should cover areas:
Business Definition
A clear description of what you do, why you do it and how you are different to the competition.
Products & Services
What do you offer and what makes it unique? Highlight the features and benefits that will appeal to customers.
Founding Story
Your story is a valuable asset that potential customers can relate to and it helps build trust.
Mission Statement
A concise and motivational declaration of your company's purpose and direction your success.
Business Model
How does your business make money? Detail the steps taken from acquiring to providing services.
Team/Leadership Bios
Describe the qualifications of your team and outline its leadership structure.
Problem & Opportunity
Describe the problem you are solving and the opportunities that present themselves to your business.
Products, Services & Solutions
Elaborate on the products, services and solutions your business can offer. Financial Projections - Estimate sales and profits for a particular period.
Market Analysis
Analyze the target markets, identify competitors and determine the potential of market growth.
Building Relationships
Establishing meaningful connections with customers, partners and other stakeholders is essential for achieving business success.
Competitive Positioning
How does your business compare to its competitors? What advantages do you have over them?
Business Model & Monetization
Explain how your business will generate income and the monetization model you are using.
A strong brand is built on a good reputation, relevance, and visibility.
Understanding how to position your brand against the competition is crucial, and Imageburst’s team of strategists excel at helping you do just that. Our experienced professionals take an in-depth look into who makes up your target market; where they are located, what their motivations & desires revolve around – allowing us to craft a specific approach tailored for maximum impact & results!
How Do I Distribute My Content To The Right People?
With the right strategy, you can get your message to the intended audience with pinpoint accuracy. Content strategies offer invaluable insight into optimal distribution channels and tactics, so that each piece of content gets delivered at its greatest potential impact.
Web Content Management
Blogging
Content Marketing
Social Media
Email Marketing
Event Marketing
Digital Advertising
Print & Outdoor
Direct Mail
TV & Radio Advertising
Public Relations
Brand Strategy
If your sales have been slumping, and you’re not sure why it could be a lack of brand recognition. Your products or services may be perfectly fine, but without effective branding strategies, the message isn’t visibly reaching your target audience.
In economics and the capitalist system, a strong brand is an invaluable asset; customers are more likely to pay top dollar for it. Branding plays an essential role in customer decision-making. When all other factors remain constant, buyers will choose their favorite brands without necessarily understanding why they prefer them – this is where effective branding strategies come into play.
What Should Your Brand Strategy Cover?
Building an effective brand strategy requires strategic insight. Our team begins with a careful assessment of your existing brand, target audience and competition to create the foundation for informed decisions on all essential elements of your branding plan.
Brand Identity
- Name
- Story & Voice
- Mission & Purpose
Brand Architecture
- Companies
- Divisions
- Products
Brand Expression
- Branding
- Logos
- Color palettes
- Typography
- Messaging
- Tagline
- Internal core message
- External core message
- Targeted positioning statements
Brand Standards
- Style Guides
- Guidelines for Use
Brand Extension
- Distinctive brand assets
- Opportunities to evolve
- Launch position vs. long-term goal
A strong brand is built on a good reputation, relevance, and visibility.
Understanding how to position your brand against the competition is crucial, and Imageburst’s team of strategists excel at helping you do just that. Our experienced professionals take an in-depth look into who makes up your target market; where they are located, what their motivations & desires revolve around – allowing us to craft a specific approach tailored for maximum impact & results!
Development Strategy
Taking the leap to build a web solution is an exciting step towards your business journey, but not without careful planning.
Having a comprehensive development strategy in place serves as both guide and roadmap throughout this process – ensuring that you have all of the foundations covered for success. From websites and ecommerce stores, through to apps and more; it pays dividends to get off on the right foot!
To ensure the success of your project, you must devise a comprehensive pre-production strategy for web, ecommerce and mobile solutions before getting started. A well thought out plan will help you to create an innovative product that meets all of your needs!
What Should Your Solution Development Strategy Cover?
Our development strategy is essential to every project, ensuring a smooth production process with realistic budgets and timelines. Our commitment includes defining the scope of your solution, crafting an intuitive user experience that meets specifications, and deploying sound architecture for success.
Statement of mission and vision
Relevance to the business plan, brand, marketing, and content strategies
List of current solutions and resources
Solution Description
Technical Requirements
Database & Data Flow Diagrams
UI Wireframes
Administrative Workflow
Complete List of Development Deliverables
Development Timeline
Accurate & Efficient Target Development Budget
Imageburst Development Strategies Are Ideal For
Our development strategies are carefully crafted to ensure that your company has the edge in today’s digital age. We’ll use creative problem solving combined with our technical expertise to create holistic, results-oriented solutions for a captivating online presence.
- Tech Startups
- New Businesses
- New Marketing Strategies
- Product Launches
- Ecommerce Websites
- Web Applications
- Directory Listing Websites
- Appointment Booking Service Websites
What Should Your Marketing Strategy Cover?
A comprehensive marketing strategy should encompass every relevant channel and tactic that could benefit the company. This would include established practices, potential advantages, as well as action plans for integrating these aspects into your approach. These areas can include:
- Web Solutions
- Content
- Search Engine Optimization
- Search Engine Marketing
- Print Collateral
- Sales Sheets
- Social Media
- Email Marketing
- Lead Generation
- Reporting & ROI Measurement
- Video Content
- Audio Content
Your marketing strategy should be centered around the business, buyers, and competitive landscape to achieve success. When creating your plan of action it is important to consider these key components:
Identity & Brand
Products & Services
Features & Advantages
Competitors
Target Market
Buyer Personas
Benchmarks, Goals & KPIs
Marketing Strategy
Successful marketing requires more than just a one-time effort. To really get the best return on your investment and maximize ROI, you need to create an in-depth strategy that will drive traffic while remaining adaptable over time.
A well thought out plan can help assess current customers/clients, determine budgets & goals, as well as choose platforms & content for maximum reach within allocated budget constraints – setting both short and long term objectives for success!
At Imageburst, we recognize the value that marketing-technology integration can bring to projects such as custom web solutions, ecommerce stores and startups. To maximize these benefits, our team works together when crafting strategies for solution development planning and content strategy – so you get a unified approach all in one place.
Who Needs A Marketing Strategy?
Thinking of taking your business to the next level but don’t know where to start? It may be time for a marketing strategy. Let our Imageburst create an effective plan that positions you as an industry leader and better reaches potential customers!
- Starting a new brand or businesses
- Rebooting an established brand or business
- Launching new products & services
- Existing businesses in any industry
- Multichannel, omnichannel & integrated marketing
- Content marketing campaigns
- Crowdfunding campaigns
Content Strategy
What Is A Content Strategy?
A content strategy is your roadmap for crafting, publishing and distributing the materials that will amplify your messaging to create lasting success. It answers two fundamental questions: what type of content should you produce and how can it reach its intended audience?
By strategically creating relevant assets that captivate prospects at any stage in their customer journey, companies are able to achieve business objectives more effectively
How Do I Distribute My Content To The Right People?
With the right strategy, you can get your message to the intended audience with pinpoint accuracy. Content strategies offer invaluable insight into optimal distribution channels and tactics, so that each piece of content gets delivered at its greatest potential impact.
Web Content Management
Blogging
Content Marketing
Social Media
Email Marketing
Event Marketing
Digital Advertising
Print & Outdoor
Direct Mail
TV & Radio Advertising
Public Relations
What Types Of Content Does A Business Need?
Web Content
- Narrative Pages
- Landing Pages
- Product Catalogs
- Forms
- Mobile Apps
Sales Materials
- Scripts
- Brochures
- Case Studies
- Proposals
- Presentations
- Team Profiles
- Executive Bios
- Product Literature
- Print & Digital Collateral
- Transactional Documents
- Reports
Media Content
- Videos
- Animations
- Audio Recordings
- Podcasts
Marketing Content
- Blog Posts
- Ebooks
- Whitepapers
- Digital Ads
- SMS/Text Messages
- Mobile Push Notifications
- Emails
- Press Releases
- Online Profiles
- Social Media Posts
Visual Imagery
- Logos
- Icons
- Buttons & Calls-to-Action
- Textures & Backgrounds
- Color Palettes
- Typography & Style Sheets
- Banners & Headers
- Photos
- Illustrations
- Data Visualizations
- Infographics
- Characters
- Social Media Graphics
- Display Ads
- Email Templates
Creating A Content Strategy Can Be Intimidating. Let Imageburst Make It Easier For You.
To craft an effective content strategy that speaks to your target audience, we will analyze their behavior and preferences while exploring how they access information. We’ll also take some time to understand your brand identity so as to create a campaign tailored specifically for the market. Our services include:
- Audience Personas
- Core Brand Messaging
- Content Audit
- Content Marketing Funnel
- Creative / Campaign Ideas
- Content Channels
- Content Types
- Content Maps
- Creative & Distribution Tools
- Content Planning Calendar